Travel Planning Assistant
Project Overview
Wanderlust aimed to simplify travel planning by creating an AI-powered assistant that could handle the complexity of multi-destination trips, group coordination, and budget management.
The Challenge
Travel planning was fragmented across multiple platforms, causing frustration and decision fatigue. Users spent an average of 12 hours planning a single trip. Group travel coordination was particularly painful, with 67% of users reporting conflicts and confusion.
The Solution
I designed an intelligent travel planning assistant that consolidates research, booking, and coordination in one place. The platform features collaborative itinerary building, AI-powered recommendations, and real-time budget tracking. I introduced a visual timeline interface that makes complex trips easy to understand.
Design Process
Travel Behavior Study - Observed 50 users planning trips
Pain Point Mapping - Identified key frustrations in travel planning
AI Integration Research - Studied how to make AI recommendations trustworthy
Collaborative Features - Designed group planning workflows
Visual Design - Created inspiring, wanderlust-inducing interface
Usability Testing - 6 rounds of testing with 90 participants
Launch Strategy - Phased rollout with travel influencer partnerships